MEETING THE CRITICAL NEEDS FOR TARGETED MARKETING AND RISK MANAGEMENT STRATEGIES FOR IDAHO GRAIN PRODUCERS

<b>Project Methods</b><br> Under Objective 1,Identifying critical factors for the success and failure of Idaho grain producers' marketing and risk management strategies, we will:Design and implement focus group discussions to assess the current status and identify preliminary needsConduct a state-wide survey to understand grain producer marketing and risk management needsConduct economic and statistical analyses to identify factors for success based on survey resultsUnder Objective 2. Translatingthe success and failure lessons into best practices by developing an extension curriculum, decision aids, and tools that can be readily adopted by producers, we will:Create profiles of successful practices and develop tools to help producers identify their risk management typeDevelop a marketing and risk management curriculum and manual that can be readily adopted by producersUnder Objective 3. Develop and deliver community outreach programs to assist farms with the adoption of best practices for improved profitability, resilience, and viability, we will:Conduct in-person workshops and one-on-one consultations with farmers on risk management and marketing practicesCreate online courses for crop producers on marketing and risk managementDevelop an online resource center for grain marketing and risk management needs